This was my first season in Typographics 2018. Typographics 2018 is a convention for typography fans across the world, that is held in Cooper Union. You will find panelists from San Francisco, Berlin, Buenos Aires, and Japan; it actually felt as a truly global experience.
I had the opportunity to sit on both the summit and TypeLab portions of Typographics. Listed below are a couple highlights in the panels/breakout sessions I actually enjoyed:
1. Emojis = Photographs + Personality (Jennifer Daniel, Google Emoji)
Emojis are pictures which will translate into various meanings across different apparatus. Jennifer gave an illustration about the way the"dumpling" emoji appears different across different discussion platforms -each civilization has a dumpling!
I discovered an intriguing tension in this announcement -emojis ought to have a consistent consumer experience (across platforms), nevertheless still be personalized for their customers.
2. Ubiquitous kind is may Lead to consumer confusion (Mr. Keedy)
Mr. Keedy established Keedy Sans, a favorite font at the 90's. The ribbon had been considered"uncool" 10 decades later and used anywhere. Keedy sans is utilized on adolescent woman makeup packaging, in addition to winebars. This may create a lousy user experience for individuals due to insufficient branding. This past year, Mr. Keedy pleased his ribbon -to make increased customization and let Keedy lovers to coating the ribbon to get interesting visual effects.
3. Braille is a Type of typography (Ellen Lupton, Cooper Hewitt)
Ellen talked about how blind people read Braille at a exceptional manner -carrying it across their entire body. She also exhibited a blind individual's experience viewing music videos by revealing the availability voiceover.
4. Brand retains content together with layout (Gale Bichler, NYTimes)
Gale foused about how the New York Times(NYT) has branded itself as a novel that experiments with various kinds of fonts. NYT can play different kinds and enormous fonts for example illustration. If a person picks up a webpage in the ground, they could usually tell that it is in the New York Times due to branding.
5. Selecting fonts is like eating ice cream. (Veronika Burian and Jose Scaglione, Sort Together)
When blending fonts, look at mechanic and natural feels. Veronika and Jose talked about the way folks like humanist fonts, with a hint of a calligrapher's hand. Ideally, you need to get a balance typefaces share a frequent language.
The overarching theme is that typography is extensive and crosses different mediums. Visual languages comprise logos, braille, and audio caption.The challenge today lies in how to design the very best experiences for all these new kinds of speech.