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http://www.BigArticles.com en-us N/A gary@prendergast.com Tue, 18 Nov 2008 23:04:16 EST 20 http://www.BigArticles.com/articles/338088/1/10-Unmistakeable-Signs-Your-Website-Needs-an-Overhaul/Page1.html
But many people are convinced they know how to speak and write. So, they reason, why bother with a copywriter? They'll just write their own words.]]> no@spam.com (Cathy Goodwin) Thu, 17 Apr 2008 00:00:00 EDT http://www.BigArticles.com/articles/338088/1/10-Unmistakeable-Signs-Your-Website-Needs-an-Overhaul/Page1.html http://www.BigArticles.com/articles/321159/1/10-Copywriting-Tips-I-Learned-From-My-Cats/Page1.html
Disclaimer: This article is based on my own cats. Yours may be different.

1. Walk on the edge and take some risks.

My cats balance precariously on narrow ledges. They leap to the top of the refrigerator or the cabinet.]]> no@spam.com (Cathy Goodwin) Wed, 12 Mar 2008 00:00:00 EDT http://www.BigArticles.com/articles/321159/1/10-Copywriting-Tips-I-Learned-From-My-Cats/Page1.html http://www.BigArticles.com/articles/318736/1/7-Ways-to-Commit-Website-Marketing-Sabotage/Page1.html
But it's easy to get in the way of your own goals. Most professionals and solo-preneurs really want to help others, develop their skills, and share information. So inadvertently they end up sabotaging their own website... and wonder why they're not getting more response.]]> no@spam.com (Cathy Goodwin) Thu, 06 Mar 2008 00:00:00 EST http://www.BigArticles.com/articles/318736/1/7-Ways-to-Commit-Website-Marketing-Sabotage/Page1.html http://www.BigArticles.com/articles/315631/1/Networking-20-Midlife-Career-Change-For-the-21st-Century/Page1.html
"People are bored. They love to talk about what they do. So call them up and ask for information. Eventually someone will offer you a job."

In my experience, that advice is as outdated as the typewriters we used back when the first Parachute edition appeared in the bookstores.]]> no@spam.com (Cathy Goodwin) Sat, 01 Mar 2008 00:00:00 EST http://www.BigArticles.com/articles/315631/1/Networking-20-Midlife-Career-Change-For-the-21st-Century/Page1.html http://www.BigArticles.com/articles/308920/1/7-Power-Tips-to-JumpStart-a-Stalled-Web-Site/Page1.html
And so far...nothing! No takers. No sign-ups for your ezine. What's going on?

(1) Get solid evidence that people want your product -- and will buy it online.]]> no@spam.com (Cathy Goodwin) Sun, 10 Feb 2008 00:00:00 EST http://www.BigArticles.com/articles/308920/1/7-Power-Tips-to-JumpStart-a-Stalled-Web-Site/Page1.html http://www.BigArticles.com/articles/303648/1/Memo-To-Celebrity-Apprentice-Sometimes-The-Client-Is-Wrong/Page1.html
Caution: What follows may be interpreted as a spoiler.]]> no@spam.com (Cathy Goodwin) Sat, 26 Jan 2008 00:00:00 EST http://www.BigArticles.com/articles/303648/1/Memo-To-Celebrity-Apprentice-Sometimes-The-Client-Is-Wrong/Page1.html http://www.BigArticles.com/articles/298682/1/Website-Marketing-Do-You-Make-These-3-Mistakes-With-Free-Offers/Page1.html
So their offer all kinds of freebies to generate leads, convert visitors and attract clients: sample sessions, get-acquainted calls, bonus gifts, introductory and CDs.]]> no@spam.com (Cathy Goodwin) Fri, 11 Jan 2008 00:00:00 EST http://www.BigArticles.com/articles/298682/1/Website-Marketing-Do-You-Make-These-3-Mistakes-With-Free-Offers/Page1.html http://www.BigArticles.com/articles/295288/1/Frustrated-With-Website-Marketing-Use-This-4-Letter-Word/Page1.html
And when I had slow weeks, I agonized. I asked friendly acquaintances. I paid consultants. Which domain name would be best? Which headline?

Everybody had an opinion.]]> no@spam.com (Cathy Goodwin) Sat, 29 Dec 2007 00:00:00 EST http://www.BigArticles.com/articles/295288/1/Frustrated-With-Website-Marketing-Use-This-4-Letter-Word/Page1.html http://www.BigArticles.com/articles/294297/1/Why-Moving-For-Your-Family-Can-Be-Hazardous-To-Your-Family/Page1.html
Maybe you just retired and you want to be closer to your aging parents. Or you want to watch your grandchildren grow up. Or you want to get closer to siblings and old friends.

Should you move? Here are some questions to help gain insight as you wrestle with a tough decision.]]> no@spam.com (Cathy Goodwin) Wed, 26 Dec 2007 00:00:00 EST http://www.BigArticles.com/articles/294297/1/Why-Moving-For-Your-Family-Can-Be-Hazardous-To-Your-Family/Page1.html http://www.BigArticles.com/articles/293733/1/Website-Marketing-Lessons-From-The-Nerdiest-Websites-On-The-Planet/Page1.html
You know what I mean. Websites that clearly haven't been touched by anyone remotely familiar with copywriting. Websites that seem put-together by well-meaning, sincere people who never typed "internet marketing" into a search engine, let alone taken a copywriting class.]]> no@spam.com (Cathy Goodwin) Tue, 25 Dec 2007 00:00:00 EST http://www.BigArticles.com/articles/293733/1/Website-Marketing-Lessons-From-The-Nerdiest-Websites-On-The-Planet/Page1.html