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					  <title><![CDATA[7 Myths About Marketing in Economic Downturns]]></title>
					  <link>http://www.BigArticles.com/articles/317931/1/7-Myths-About-Marketing-in-Economic-Downturns/Page1.html</link>
					  <description><![CDATA[In an ideal world, marketing activity would be self supporting, always pay back multi-fold what it costs to execute, and be effective in reaching every potential buyer in the appropriate sector all the time. But in the world where the sky is blue, marketing activities are driven by several factors, including perceptions of the company and the head marketer there, economic forces that drive consumer behavior of all types and factors beyond your control.]]></description>
					  <author>no@spam.com (David Poulos)</author>
					  <pubDate>Tue, 04 Mar 2008 00:00:00 EST</pubDate>
					 <guid isPermaLink="true">http://www.BigArticles.com/articles/317931/1/7-Myths-About-Marketing-in-Economic-Downturns/Page1.html</guid>
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					  <title><![CDATA[Branding Efforts Drive Sales When Combined with Direct Response]]></title>
					  <link>http://www.BigArticles.com/articles/316547/1/Branding-Efforts-Drive-Sales-When-Combined-with-Direct-Response/Page1.html</link>
					  <description><![CDATA[The term "Branding" has been in use in American marketing vernacular since the 1800s, first being used for cattle in the west to identify members of the herd belonging to a single owner, but branching out to consumer goods shortly thereafter, one of the first of which was used to identify beer served at certain pubs, with a small symbol on the door that was also used on the beer's label.]]></description>
					  <author>no@spam.com (David Poulos)</author>
					  <pubDate>Sat, 01 Mar 2008 00:00:00 EST</pubDate>
					 <guid isPermaLink="true">http://www.BigArticles.com/articles/316547/1/Branding-Efforts-Drive-Sales-When-Combined-with-Direct-Response/Page1.html</guid>
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					  <title><![CDATA[Brand Effectiveness is Key to Membership Growth]]></title>
					  <link>http://www.BigArticles.com/articles/315197/1/Brand-Effectiveness-is-Key-to-Membership-Growth/Page1.html</link>
					  <description><![CDATA[The visibility, awareness and effectiveness of your organization's brand directly impact your ability to recruit and retain members. If your organization isn't the first thing member prospects think of when they turn to industry issues, there's work to be done. <BR>
<BR>
But where to start?<BR>
<BR>
As popular wisdom has it, knowing and admitting you have a problem puts you half way to solving it.]]></description>
					  <author>no@spam.com (David Poulos)</author>
					  <pubDate>Fri, 29 Feb 2008 00:00:00 EST</pubDate>
					 <guid isPermaLink="true">http://www.BigArticles.com/articles/315197/1/Brand-Effectiveness-is-Key-to-Membership-Growth/Page1.html</guid>
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					  <title><![CDATA[Brand Effectiveness Key to Membership Growth - Part 2]]></title>
					  <link>http://www.BigArticles.com/articles/301818/1/Brand-Effectiveness-Key-to-Membership-Growth---Part-2/Page1.html</link>
					  <description><![CDATA[In Part One, we discussed using in-depth member survey work to boost the visibility, awareness and effectiveness of your organization's brand, and how it can directly impact your ability to recruit and retain members. If your organization isn't the first thing member prospects think of when they turn to industry issues, there's work to be done. <BR>
<BR>
Your survey may provide mixed results that don't show a clear direction.]]></description>
					  <author>no@spam.com (David Poulos)</author>
					  <pubDate>Mon, 21 Jan 2008 00:00:00 EST</pubDate>
					 <guid isPermaLink="true">http://www.BigArticles.com/articles/301818/1/Brand-Effectiveness-Key-to-Membership-Growth---Part-2/Page1.html</guid>
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					  <title><![CDATA[Basics Prevail When It Comes to Direct Mail (Part 1)]]></title>
					  <link>http://www.BigArticles.com/articles/251582/1/Basics-Prevail-When-It-Comes-to-Direct-Mail-Part-1/Page1.html</link>
					  <description><![CDATA[Despite postal increases, paper price increases, regulations tightening for security and machineability reasons, direct mail is still the most effective way to reach a defined large scale audience, build sales and brand awareness, and move units. It is direct, it's accountable, it's relatively predictable and efficient, and it can be tested and refined to maximize results.]]></description>
					  <author>no@spam.com (David Poulos)</author>
					  <pubDate>Mon, 13 Aug 2007 00:00:00 EDT</pubDate>
					 <guid isPermaLink="true">http://www.BigArticles.com/articles/251582/1/Basics-Prevail-When-It-Comes-to-Direct-Mail-Part-1/Page1.html</guid>
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					  <title><![CDATA[Basics Prevail When It Comes to Direct Mail (Part 2)]]></title>
					  <link>http://www.BigArticles.com/articles/250381/1/Basics-Prevail-When-It-Comes-to-Direct-Mail-Part-2/Page1.html</link>
					  <description><![CDATA[Despite postal increases, paper price increases, regulations tightening for security and machineability reasons, direct mail is still the most effective way to reach a defined large scale audience, build sales and brand awareness, and move units. It is direct, it's accountable, it's relatively predictable and efficient, and it can be tested and refined to maximize results.]]></description>
					  <author>no@spam.com (David Poulos)</author>
					  <pubDate>Tue, 07 Aug 2007 00:00:00 EDT</pubDate>
					 <guid isPermaLink="true">http://www.BigArticles.com/articles/250381/1/Basics-Prevail-When-It-Comes-to-Direct-Mail-Part-2/Page1.html</guid>
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					  <title><![CDATA[Consultants Offer Flexibility, Hands-Off Productivity]]></title>
					  <link>http://www.BigArticles.com/articles/250369/1/Consultants-Offer-Flexibility-Hands-Off-Productivity/Page1.html</link>
					  <description><![CDATA[With staff sizes and budgets restricted or diminishing, and top executives up and down the ladder under pressure to do more with less each year, many savvy executives are seeking help among the seeming army of consultants of every stripe to get their companies on the profitability track. Are they finding success down that road?<BR>
<BR>
The idea of the consultant is ancient - Egyptian kings and pharaohs had "consultants" with specialized magical talents to advise them and point them in the right direction when governing the masses.]]></description>
					  <author>no@spam.com (David Poulos)</author>
					  <pubDate>Tue, 07 Aug 2007 00:00:00 EDT</pubDate>
					 <guid isPermaLink="true">http://www.BigArticles.com/articles/250369/1/Consultants-Offer-Flexibility-Hands-Off-Productivity/Page1.html</guid>
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					  <title><![CDATA[10 Things You Can Do Today To Boost The Effectiveness of Your Marketing Program (Part 2, 6-10)]]></title>
					  <link>http://www.BigArticles.com/articles/249868/1/10-Things-You-Can-Do-Today-To-Boost-The-Effectiveness-of-Your-Marketing-Program-Part-2-6-10/Page1.html</link>
					  <description><![CDATA[It is human nature to try and improve upon the conditions around us. For organizations, there have been many theories expounded over the years about quality improvement, continuous improvement, conscious improvement and a slew of others - clearly getting better at what you do as an organization is a key component to success.<BR>
<BR>
If you think of your outreach marketing program as the volume control for the information, it would be a simple impulse to turn up that switch when you needed more members, or wanted to launch a new program - one simple motion.]]></description>
					  <author>no@spam.com (David Poulos)</author>
					  <pubDate>Mon, 06 Aug 2007 00:00:00 EDT</pubDate>
					 <guid isPermaLink="true">http://www.BigArticles.com/articles/249868/1/10-Things-You-Can-Do-Today-To-Boost-The-Effectiveness-of-Your-Marketing-Program-Part-2-6-10/Page1.html</guid>
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					  <title><![CDATA[10 Things You Can Do Today to Boost The Effectiveness of Your Marketing Program (Part 1, 1-5)]]></title>
					  <link>http://www.BigArticles.com/articles/249840/1/10-Things-You-Can-Do-Today-to-Boost-The-Effectiveness-of-Your-Marketing-Program-Part-1-1-5/Page1.html</link>
					  <description><![CDATA[It is human nature to try and improve upon the conditions around us, and as humans we are hardwired to be curious and to strive to improve our lot in life in ways large and small. For organizations, there have been many theories expounded over the years about quality improvement, continuous improvement, conscious improvement and a slew of others - clearly getting better at what you do as an organization is a key component to success.]]></description>
					  <author>no@spam.com (David Poulos)</author>
					  <pubDate>Mon, 06 Aug 2007 00:00:00 EDT</pubDate>
					 <guid isPermaLink="true">http://www.BigArticles.com/articles/249840/1/10-Things-You-Can-Do-Today-to-Boost-The-Effectiveness-of-Your-Marketing-Program-Part-1-1-5/Page1.html</guid>
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					  <title><![CDATA[Premiums Still an Effective Tool to Spur Publication Subscription Sales]]></title>
					  <link>http://www.BigArticles.com/articles/249838/1/Premiums-Still-an-Effective-Tool-to-Spur-Publication-Subscription-Sales/Page1.html</link>
					  <description><![CDATA[You know you really don't need that copy of the newest book "How To Survive The Real Estate Downturn And Become A Millionaire In The Process," but you subscribe to Money magazine anyway. You know you don't need that die-cast, genuine certified Commemorative Medal of Freedom, but you subscribe to Reader's Digest anyway. Such is the power of the premium in publication sales - even smart, savvy, educated professionals react emotionally when they stand to gain something for "FREE.]]></description>
					  <author>no@spam.com (David Poulos)</author>
					  <pubDate>Mon, 06 Aug 2007 00:00:00 EDT</pubDate>
					 <guid isPermaLink="true">http://www.BigArticles.com/articles/249838/1/Premiums-Still-an-Effective-Tool-to-Spur-Publication-Subscription-Sales/Page1.html</guid>
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