Brian Stocker
Brian Stocker is a writer, editor and online marketing specialist. Visit his website for more information about copy editing, creating online content and articles
Articles by this Author
Web Credibility
- By Brian Stocker
- 10/31/2007
- Article Marketing
- 534 words
- Unrated
- Full Story
- Printer Version
The credibility of a website includes not only how believable the content of the site is, but also how well visitors to the site believe what is on the site. When designing a website or writing web content, the credibility of the site should be a top concern. If the site lacks credibility, visitors will not be interested in the product or service available through the site.
How to Make a Study Plan
- By Brian Stocker
- 10/31/2007
- College And University
- 611 words
- Unrated
- Full Story
- Printer Version
For most students, the most difficult part of any exam is the actual studying. Typically, there is so much material to study that students begin to procrastinate, putting off studying until the night before. After a late-night cram session, students arrive at the exam tired and feeling dazed by the sheer amount of information they've tried to absorb.
Parent-Teacher Conferences
- By Brian Stocker
- 10/31/2007
- K 12
- 563 words
- Unrated
- Full Story
- Printer Version
Communication between parents and teachers is essential to the success of the students. Often, the only time communication takes place is at parent-teacher conferences. For that reason, it is essential that teachers learn to effectively manage parent-teacher conferences in order to obtain the most benefit from the communication that occurs.
The following tips allow teachers to take a proactive approach to parent-teacher conferences, helping to create effective communication during the conference:
Prepare - Preparing for a parent-teacher conference means knowing exactly what goals have been established for the class, and each individual student, and being ready to show parents how their student is performing toward those goals.
The following tips allow teachers to take a proactive approach to parent-teacher conferences, helping to create effective communication during the conference:
Prepare - Preparing for a parent-teacher conference means knowing exactly what goals have been established for the class, and each individual student, and being ready to show parents how their student is performing toward those goals.
Soft Sell with Content
- By Brian Stocker
- 04/2/2008
- Article Marketing
- 535 words
- Unrated
- Full Story
- Printer Version
Content sites are a great way to increase conversion and sales. Over the last year I have watched traffic on a dozen sites climb higher and higher as content is added.
Generally, browsers don't go straight for the online store and pull out their credit card. Sometimes they do, which is great, but usually browsers want to see a little bit more of whom you are and what you are doing before they trust you enough to buy from you.
Generally, browsers don't go straight for the online store and pull out their credit card. Sometimes they do, which is great, but usually browsers want to see a little bit more of whom you are and what you are doing before they trust you enough to buy from you.
Content Is Still King
- By Brian Stocker
- 04/2/2008
- Article Marketing
- 500 words
- Unrated
- Full Story
- Printer Version
There is a debate raging in the online world about content and search engine optimization (SEO). One side is fairly certain that the old way of doing things, SEO, is being replaced for good by free online information that is designed to capture a prospects email address with a free offer or a set of links to products. That side is sure that content is the most valuable aspect that will convert browsers to customers.
Successful Content Sites for Increased Traffic and Sales
- By Brian Stocker
- 04/10/2008
- Search Engine Marketing
- 446 words
- Unrated
- Full Story
- Printer Version
Recently, an upswing in the amount of sales and traffic enjoyed by certain websites has been noticed by those who monitor such things. These experts are certain that the good fortunes of these sites is due mostly to the amount of content the owners are adding. With this trend in mind, a brief overview of the elements that make up a successful content site is warranted.
The Crafting of Marketing Articles
- By Brian Stocker
- 04/10/2008
- Article Marketing
- 501 words
- Unrated
- Full Story
- Printer Version
Things have changed in the business of article writing. It used to be a lot easier to get a top five to ten page ranking consistently. All you had to do before Google cracked down was hire some cheap writers in India who could bang out a vast number of articles that were keyword rich. Now these early article submission sites still work, but not as well as they used to and it's getting more complicate to be successful using them.

