Every business has its own unique characteristics, its own essence. That is because every business is a reflection of the personal attitudes and beliefs of the people who own or manage it. This also explains why you can have two businesses with similar capital structures and similar business plans that are operating in the same market, and one can be wildly successful while the other fails.

Scientists, psychologists and economists are working together these days to study and promote a new economic theory called "Neuroeconomics." Neuroeconomics combines neuroscience, economics and psychology to study how we make financial choices. It looks at the role of the brain when we evaluate decisions, categorize risks and rewards and interact with each other.

If you are in the real estate sales business, wouldn't you like that to be your headline? Can you imagine tripling your income even though housing values are dropping through the floor? For most people the answer to the latter question is no. You see, in the midst of difficult times we tend to lose our vision and our faith. However there are REALTORS all around the country doubling and tripling their incomes right now and you don't have to be a brain surgeon to figure out how.

I have been studying and applying the success formula's of many of the great masters for many years. In the past year or so, thanks in part to a DVD called "The Secret", there has been a dramatic increase in the public awareness about such principles as Applied Faith, Inspired Action, Deliberate Creation and the Law of Attraction. In fact I have been a student of the law of attraction in the past.

Alan Greenspan*, the powerful former Chairman of the Federal Reserve recently made waves at an economic summit in Japan. Mr. Greenspan predicted the US economy will have to absorb at least another $250 Billion dollars in loan losses due to reckless lending practices of US financial institutions during the past several years.

Combined with rising gas prices, slowing retail sales and falling consumer confidence, Mr.

As a Boston Red Sox fan it pains me to see Warren Buffet advising A-Rod how to negotiate his contract with the New Your Yankees. Buffet is an interesting fellow. He has a long history of giving financial advice to celebrities. You wouldn't necessarily connect the two; Warren Buffet with celebrities.

After all, Buffet is almost the prototypical millionaire next door; or in his case the billionaire next door.

"If we plant a seed in the ground we know that the sun will shine and the rain will water, and we leave it to the Law to bring results... Well, the desire you image is the seed, your occasional closing of the eyes in imagery is the sun, and your constant, though not anxious, expectation is the rain and cultivation necessary to bring absolutely sure results.

After all, I have read all the materials on goal setting (Napoleon Hill, Jack Canfield, Zig Zigler, Anthony Robbins) and I even wrote books on goal setting myself (Affirmations of Wealth, Your Spiritual Gold Mind). It took a tremendous gut check, brutal honesty and a massive paradigm shift to admit, goal setting is an old technique that just isn't as effective as it used to be.