Vernon Riley
Vernon Riley is a founder of KKSmarts. Their website contains many free Website Promotion guides and their popular free SEO training course. www.kutchka.co.uk
Articles by this Author
Six Steps to Google Heaven
- By Vernon Riley
- 01/16/2008
- Search Engine Optimization
- 705 words
- Unrated
- Full Story
- Printer Version
We all want our web pages to be listed in the top results for Google. So how do you do it?
Ask this question of most search engine experts and you'll probably get a very long answer. It isn't an exact science because we are all trying to guess what how Google ranks sites.
However there are six really simple steps that you can take that will improve your site for Google and help boost you up the rankings.
Ask this question of most search engine experts and you'll probably get a very long answer. It isn't an exact science because we are all trying to guess what how Google ranks sites.
However there are six really simple steps that you can take that will improve your site for Google and help boost you up the rankings.
Google Adwords - Don't get Mad. Get Even
- By Vernon Riley
- 01/20/2008
- Pay Per Click
- 1080 words
- Unrated
- Full Story
- Printer Version
How frustrating are you finding Google Adwords? Is it taking all your money and giving you nothing in return? Are your clicks getting more expensive and falling further down the page?
Once you get those clicks, are you actually getting any customers? Are you mad with Google Adwords and ready to throw in the towel? Well don't.
Don't get mad.
Once you get those clicks, are you actually getting any customers? Are you mad with Google Adwords and ready to throw in the towel? Well don't.
Don't get mad.
Six SEO Top Tips
- By Vernon Riley
- 03/6/2008
- Search Engine Optimization
- 428 words
- Unrated
- Full Story
- Printer Version
Are you giving your website the best chance to climb the search engines and rank well? The web is getting more competitive everyday and so you need ever bit of help you can get to make sure your website gets noticed.
Here are six simple SEO tips that can have a big impact on your website. Try them today.
1) Make sure all of your pages have a unique title and description meta tag.
Here are six simple SEO tips that can have a big impact on your website. Try them today.
1) Make sure all of your pages have a unique title and description meta tag.
Google Adwords. The Secret Art of Writing Great Ads
- By Vernon Riley
- 03/13/2008
- Pay Per Click
- 586 words
- Unrated
- Full Story
- Printer Version
What is it that makes an ad a great ad that attracts a lot of clicks?
Many Google Adwords users will spend a lot of time, energy and money trying to get their ads to the top position as they believe this will increase their click through rate. Generally they are right. The more prominent your ad the more likely it will get looked at.
However it is not unusual for ads with lower positions to get more clicks than the ad in the top position.
Many Google Adwords users will spend a lot of time, energy and money trying to get their ads to the top position as they believe this will increase their click through rate. Generally they are right. The more prominent your ad the more likely it will get looked at.
However it is not unusual for ads with lower positions to get more clicks than the ad in the top position.
Small Business Owners Call For Website Traffic Reports To Be Easier To Understand
- By Vernon Riley
- 03/15/2008
- Small Business
- 697 words
- Unrated
- Full Story
- Printer Version
Most business owners recognise that it is potentially of great value to understand the behavior of visitors to their website. What the visitor does or does not do can indicate the likely success of each strand of the marketing campaigns run by the owner. It would be ideal if a neat overall picture could be gained of all activity and lessons drawn from this.
Are you Making the Five Biggest Adwords Mistakes?
- By Vernon Riley
- 04/1/2008
- Pay Per Click
- 470 words
- Unrated
- Full Story
- Printer Version
Are you getting the most out of Google Adwords or are you already doomed?
Even before many people write their first ad, they have already made one of the five killer mistakes that spell disaster for their Adwords campaigns.
Don't be like them. Check out the mistakes below and avoid them.
Mistake One: Targeting the wrong countries
Many people set their Countries and Territories Campaign Settings to 'All Countries and Territories' even though they probably can't sell to all those places.
Even before many people write their first ad, they have already made one of the five killer mistakes that spell disaster for their Adwords campaigns.
Don't be like them. Check out the mistakes below and avoid them.
Mistake One: Targeting the wrong countries
Many people set their Countries and Territories Campaign Settings to 'All Countries and Territories' even though they probably can't sell to all those places.
Link Building using Google Alerts
- By Vernon Riley
- 04/1/2008
- Link Popularity
- 513 words
- Unrated
- Full Story
- Printer Version
One of the key components to any successful website is the number and quality of their inbound links.
There are many ways in which you can attract links to your site. Some good, some not so good!
One strategy that I have been using very successfully is to combine article writing with Google Alerts.
Here's how it is done.
Step One: Write some articles.
There are many ways in which you can attract links to your site. Some good, some not so good!
One strategy that I have been using very successfully is to combine article writing with Google Alerts.
Here's how it is done.
Step One: Write some articles.
A Brief Guide to SEO
- By Vernon Riley
- 04/3/2008
- Search Engine Optimization
- 454 words
- Unrated
- Full Story
- Printer Version
SEO. Three letters that could mean the difference between a profitable web business and a failing one. So what exactly is SEO?
Well according to Wikipedia, Search Engine Optimisation(SEO) is defined as the process of improving the volume and quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results for targeted keywords.
Well according to Wikipedia, Search Engine Optimisation(SEO) is defined as the process of improving the volume and quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results for targeted keywords.
Are you Keyword Stuffing?
- By Vernon Riley
- 04/24/2008
- Search Engine Optimization
- 437 words
- Unrated
- Full Story
- Printer Version
What exactly is keyword stuffing and why should you avoid using it on your website?
Keyword Stuffing is using your keywords too often on your web page. It is quite literally "stuffing" the keyword in as often as you can in the hope that your page will rank high with the search engines.
It's a classic Black Hat SEO trick that continues to get websites banned from Google and any of the other search engines that take a dim view of this type of trick.
Keyword Stuffing is using your keywords too often on your web page. It is quite literally "stuffing" the keyword in as often as you can in the hope that your page will rank high with the search engines.
It's a classic Black Hat SEO trick that continues to get websites banned from Google and any of the other search engines that take a dim view of this type of trick.

