Rudy Labordus
Rudy Labordus is a strategic marketer and CEO of award winning advertising agency Breakthrough Corporation. Rudy is also a sought after public speaker and creative author of globally acclaimed marketing toolkit adpack: 125,000 ways to promote a business. http://www.adpack.com
Articles by this Author
Do you know what post-click tracking is, and why it is one of the most effective techniques for measuring the Return on Investment of your E-marketing efforts?
For those who are not familiar with post-click tracking, you are probably a bit tired of hearing marketing professionals use similar terms that leave you nothing but confused. Let me give you a very simple definition of post-click tracking and show you why it can be very valuable.
For those who are not familiar with post-click tracking, you are probably a bit tired of hearing marketing professionals use similar terms that leave you nothing but confused. Let me give you a very simple definition of post-click tracking and show you why it can be very valuable.
How do you get the most out of a small advertising budget?
One of the most important things to know about advertising (regardless of how much money you have) is that you need to be advertising your product or service to the people who want or need your product or service.
That just sounds too obvious right? Well, not everyone thinks about this.
One of the most important things to know about advertising (regardless of how much money you have) is that you need to be advertising your product or service to the people who want or need your product or service.
That just sounds too obvious right? Well, not everyone thinks about this.
It's curious to hear business people so quickly say 'been there, done that, didn't work'.
Whether you've had a good run at Direct Marketing or not, you really need to consider some hard truths. The media spend on Direct Marketing in Australia is in excess of $6 billion!
This means the average Australian businesses spends more than 50% of their advertising budget on Direct Marketing.
Whether you've had a good run at Direct Marketing or not, you really need to consider some hard truths. The media spend on Direct Marketing in Australia is in excess of $6 billion!
This means the average Australian businesses spends more than 50% of their advertising budget on Direct Marketing.
Before you spend one dollar, before you create your offer, before you decide on what media to use and before you write even one word of your ad, email or letter, you must understand your customer.
The industry refers to this as your TARGET MARKET or DEMOGRAPHIC. It might sound all very technical, but stick with me - this would have to be one of THE most important areas of your business that you MUST get right.
The industry refers to this as your TARGET MARKET or DEMOGRAPHIC. It might sound all very technical, but stick with me - this would have to be one of THE most important areas of your business that you MUST get right.
Are you looking forward to creating a new product but don't know what to create? Are you looking for a benefit headline that will draw people to your ad? Do you want to know what motivates people to part with their hard earned cash?
Here's a simple list of reasons that motivate people to 'buy'. Use it to develop a new niche product, develop a headline or at the very least just consider these things before you spend any money on advertising or marketing.
Here's a simple list of reasons that motivate people to 'buy'. Use it to develop a new niche product, develop a headline or at the very least just consider these things before you spend any money on advertising or marketing.
An experiment was held one day with caterpillars.
On the rim of a clay pot which held a plant, a biologist lined up several caterpillars so that the leader was head to tail with the last caterpillar.
The tiny creatures circled the rim of the pot for a full week. Not once did any of them break away to go over to the plant and eat.
Eventually, all caterpillars died from exhaustion and starvation.
On the rim of a clay pot which held a plant, a biologist lined up several caterpillars so that the leader was head to tail with the last caterpillar.
The tiny creatures circled the rim of the pot for a full week. Not once did any of them break away to go over to the plant and eat.
Eventually, all caterpillars died from exhaustion and starvation.