There's no question that the marketplace is loaded with vendors offering solutions to increase website conversions. With an increased drive toward true alignment of search marketing and site optimization for online shopping, it would seem that a majority percentage of people arriving on a website would buy.

But they're not.

In fact most organizations rarely have better than a 1% conversion rate for all unique traffic.

One of the greatest challenges that recruiters have today in assessing the viability of a new sales rep is whether or not that individual is going to be able to learn the value messaging and deliver it in a way that will drive sales. The problem with sellers is that we usually interview better than we produce on the job.

I have met very few reps who do both well.

You can't get away from it. But you can learn to manage it.

Added stress is inevitable in sales and I actually believe that a little stress can even productive.

Whether they admit it or not, most people in this industry are affected in some way by the stress of this career. While I feel strongly that the excitement and benefits of this business are worth more, you still must be able to handle the stress that comes with a sales career in I.