With the increasingly rapid pace of our business world, the importance of getting your brand name regularly in front of your target market is a very real situation that all companies face. Even more difficult: actually being remembered by consumers.

Every month hundreds of thousands of new companies with stacks of new products and services flood media channels, so it's imperative to find new ways for your products to be noticed and stand out in such a crowded marketplace.

Ever watch morning TV and think, "Hey, I can do that!" Well the truth is that if you have a book, product or service to promote to consumers, there is absolutely no reason why you can't appear as a guest on TV!

But what does it take to be a good guest? Here are 5 simple tips to get you started and help you capitalize on the valuable air-time at your disposal:

1) Don't overdo the makeup ladies and gentlemen? Yes, both women and men are repeat offenders in this category.

Who doesn't want to get the word out about their company, service, or product? As a publicity expert with more than twenty years experience in the field, I have encountered hundreds of companies who have wanted the same thing. My answer is to appear as a guest on local radio, TV news shows and/or gain editorial coverage in print which will enable you to get the word out to thousands (and possibly millions) of consumers.

In my nearly twenty years in the publicity industry, I have seen a fair bit of evolution in how the media reaches their audience. Some newspapers and magazines have turned into websites or blogs and several television shows have turned into streaming videos on YouTube. Talk radio seems to be the only media outlet that has remained untouched, right? Wrong!

If we use the 1990's as a reference point (and all of you radio pros from that era will back me up on this) the landscape of talk radio has most definitely changed from then until now.

So why do it? There are obvious benefits to doing book-signings, such as meeting prospective book-buyers in person; the market research that can only come from talking directly to your audience; the local exposure you'll experience and the overall promotion that's part of this entire activity - but there are hidden benefits in doing book signings that are even more valuable than everything I've just mentioned!

HIDDEN VALUE #1 - DISTRIBUTION IN EVERY MARKET
It's a known fact that distribution is a problem for publishers of all sizes.

Whether you are the owner, manager, or public relations (PR) director of a company, chances are, you're always looking for ways to get your name in the public eye. While advertising is a great start,enhancing your advertising with national PR creates a perfect marriage of exposure for your company. What is PR? Let's let Marsha Friedman, CEO of EMSI (Event Management Services Incorporated) explain: "It's non-paid communication to promote your company in a positive light using media vehicles like television, radio, magazines, and newspapers.

Most people seem to believe they can write a press release, mail or email it to a radio or television station and sit back and wait for the avalanche of phone calls. But as time passes and no producers are beating down the door, they make a few phone calls only to discover that no one even read the release.

The following five important components of radio and TV press releases will make your show idea come to life for producers and hosts, and also position you ahead of the pack.

As a national pr firm who is a provider of talk radio guests, we're frequently hired by marketing, PR and ad agencies to arrange interviews for their clients on talk radio shows around the country. We've been doing this for nearly 15 years and have found it to be an amazing marketing strategy.

With probably 1,000+ talk radio interviews under his belt, nutritional products spokesperson, Dr.

As an author, you may have recently published a book. In writing this title, you dedicated much of your time and passion in order to create a final piece of work that can be enjoyed by people everywhere! But getting your book noticed is no easy feat. In this crowded marketplace (there were nearly 300,000 books published in 2007 alone) you must take an active approach to let book buyers know that your book exists, on both a national and a local level!

While national media exposure for you and your book is ideal, there is great power in local media exposure as well.

It has become more competitive than ever in today's current business climate. Thousands of products are flooding the market on what seems like a daily basis. How can a company keep their products and services ahead of the clamoring pack and in front of the consumers that they desire? The answer is by harnessing the power of public relations.

PR can help you educate consumers nationally and locally about your company, product and service through media exposure on television, talk radio or in published articles in newspapers and magazines.