Never in the history of online advertising have you been able to shell out 10 bucks, spend 5 minutes writing an ad, and quickly reach hundreds of millions of people in less than 15 minutes. Now, with Google AdWords, you can do just that. Are you ready to connect with new customers today?--Customers who at this precise moment are hungrily searching for your products or services?

Setting up a PPC AdWords account on Google is not difficult, but there are many tips and tactics that you should keep in mind.

You need a website and you just found a company advertising the cheapest rates around. This is a no-brainer, right? You're going to save a boatload, right?

Unfortunately, more and more disaster stories like this one are surfacing: "I hired one of those $500 companies to build my website, but they did a horrible job, they never finished, nothing works properly, and now they don't return my calls!"

If you're thinking of cutting corners, be warned! Here's a little preview of what to expect:

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Local cash-paying clients and customers are looking for your products and services online at this very moment! Want to be discovered by them? Then pay close attention.

At this moment, in every small town across America, more and more people young and old are logging onto Google, Yahoo and MSN to find local products and services.

This is called "Local Search" and it provides a massive opportunity for small businesses savvy enough to score leads in this arena.

Marketing your products or services online is like applying for a job. You've got to have all cannons firing. You've got to grab people right up front and never let them go. You've got to say and do all the right things to show you are far and away the best choice, and that by not selecting your company your prospect will be missing out somehow. One of the strongest ways you can do all this is by establishing your credibility.

These days, with millions of ads and marketing messages hitting us from every direction, the most important key to building your marketing strategy is trust.

Does your marketing net you as much as you'd like? Do your ads help you generate lucrative prospects weekly and monthly? Are you able to convert leads into paying clients with your marketing?

If the answer is no, then maybe you aren't expressing your trustworthiness enough.

One of the most powerful weapons in any marketer's arsenal is a well-constructed sales letter. It provides the perfect vehicle to drive home your sales presentation, and it allows you to reach thousands and even millions of people all at once.

There are many ways to go about crafting the perfect prose needed to grab and hold the attention of your target market.