This article is a guide to how to make a website when you are starting a business. It isn't a 'how to program guide'. It's aimed at Entrepreneurs who want to run a business that has a website.

The world and its dog have a website and so should you. A well designed web site will sell your products and services for you and give you access to global markets.

Being discoverable is what the internet is all about. It means putting yourself about a bit, so that your customers can find you. The more places you can be found, the more your customers will find you.

It's the equivalent of putting a postcard in the post office window advertising your services. The more post offices and shops the postcard is in, the better chance you have of being discovered.

Being discoverable is all about being found, the more places you hang out, the more places people are going to find you. Don't hang out anywhere - hangout where your customers are. You need to be found by customers who are looking for the products and services you sell.

The first step to being discoverable is to talk the talk, or mirror the search keywords, and search terms customers use to search for your site in your sites copy.